Title Debuts at #1 Across All Platforms After Only Two Days at Retail

Wednesday 16th September/... Activision Publishing, Inc. (Nasdaq: ATVI) today announced that the latest installment of the #1 music-based video game franchise, Guitar Hero 5™ has topped the weekly sales charts in the U.K. For the week ending September 12, Guitar Hero 5 debuted in the #1 position in units across all platforms, despite being available at retail for only two days during the reporting period, according to Charttrack.

“Guitar Hero 5 is the best Guitar Hero game yet and this success validates the strength of the franchise,” says Dan Rosensweig, President and CEO of Guitar Hero. “With Guitar Hero 5, we have assembled the best and most varied music line-up to date and added all new features that make Guitar Hero 5 the most innovative and social game in the category. We have long known how great this game is, and it is awesome to see that fans agree with us, especially fans in the U.K.”

Living room legends will rock any way they want to a variety of iconic rock music in Guitar Hero 5. The entire set list is at players’ finger tips from the start, featuring genre-defining hits from some of the biggest rock artists and bands of all time, including The Rolling Stones, The White Stripes, Kings of Leon, Tom Petty, Bob Dylan and Vampire Weekend. Players take complete control as Guitar Hero 5 allows gamers to personalise and customise how they experience music by being able to play with any in-game instrument combination -- multiple vocalists, guitarists, bassists and drummers, in any game mode. With the game’s all-new Party Play Mode, getting the band back together has never been easier. Players can now jump in or drop out of gameplay seamlessly, without interrupting their jam session. Elevating the Guitar Hero® series to new heights with unmatched social gameplay, an enhanced style, new in-game artists and more rock legends, Guitar Hero 5 features new surprises and challenges that will fire-up long-time fret board fanatics and create a new generation of addicts.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.